While some presenters use the slide deck as their cue cards, the slides are for the audience, not the presenter. Text competes with your message because people are reading the slide or writing down everything on the slide while you’re speaking. So, is the audience really listening to what you’re saying?
Images, on the other hand, help reinforce and complement your message. Having pictures and possibly a “headline” that relates to your topic is recommended. Be sure to use professional photo images; iStockphoto (www.iStockphoto.com) is a first-rate resource for images. Two excellent books on this subject are Presentation Zen by Garr Reynolds and Beyond Bullet Points by Cliff Atkinson.
To create a more engaging slide deck, use the Title and Content slide layout:
- Click the Layout button (located on the Home tab in the Slides group—version 2007). Or, select Format Slide Layout from the menu bar in version 2003.
- Select the Title and Content slide layout.
- Click the Insert Picture from File icon.
- Locate the image file and double-click the filename.
- Resize the image.
- Click the title placeholder (“Click to add title”)
- Type the text/title.
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